You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Henrik Sattler.
ANA has found 1 results for you, in 293 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Evaluation of the financial value of brands

This paper points out the problems of currently existing approaches for the evaluation of the financial value of brands. On the basis of these findings a new brand evaluation approach is introduced. By the consideration of all relevant facets of a...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Henrik Sattler, Siegfried Högl
Company: GfK
September 22, 2002
×

Citation

Sattler and Högl (2002a, September 22). Evaluation of the financial value of brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluation-of-the-financial-value-of-brands